
Picking the right product to sell is essential to succeed with affiliate marketing. There are thousands of affiliate marketing products out around, but not all of them will make you money. Some products are garbage and don’t work as promised. Another product might be great, but its landing page leaves something to desired so it is not making any sales. To succeed with affiliate marketing, you need to find a product that’s proven to make money for its affiliates. Why sell something that nobody wants to buy?
To find our product, we are going to look at the Clickbank network. While there are many good affiliate networks out there, Clickbank is one of the best for beginners. They have a large selection of affiliate marketing products to sell, they always pay out on time, and it is easy to get accepted into the network. Unlike other affiliate networks that require you to apply to promote a certain offer, Clickbank lets you promote all offers on their network immediately.
Your first step when deciding on a product to promote, is to think about a niche. The best way to do this is to brainstorm on a piece of paper 5-10 topics you think you would be interested in. When creating your site around a product, you will be spending a lot of time with it, so make sure the topics are something you can have fun with.
Once you have everything written down, visit the Marketplace section in your Clickbank account. Clickbank has its products separated into categories, so pick an appropriate category and perform a search for each of your topics. In the search results, you will get a list of affiliate products that best match your search term. Below each product description, you will see a list of different metrics.
The key metric to look at, is the product’s gravity score. Gravity is a Clickbank formula that tells you how many recent sales affiliates have been making with this product. If a lot of people are making sales with this product then you should have no problems promoting this product as well. Usually I try and pick a product with a gravity score over 50. The other metric to look at is the dollars per sale. If you are going to use PPC marketing to drive traffic to your product, then pick a payout greater than $25 per sale. This allows you to cover your advertising expenses and still make a decent profit.
Using the two metrics talked about above, note down a list of products that meet these criteria. Now pick the one that you would be most interested in researching about and selling. You already know that other affiliates are doing well with these products, so the key here is picking the product that will keep your interest so you can promote it successfully. This is the first step to becoming a successful affiliate marketer.
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